Client: Student Project

Objective: Create a business system for an unbranded Amazon store.

Solution: I found a storefront on Amazon focused on selling pet care items, but its main product was a donut-shaped bed for cats. The cool and minimal color palette coincide with the sleepiness cats tend to evoke, and I create a mascot to draw a connection between those elements. Leaning into the playful nature of the mascot, I connected the cat with the type through its tail.