Client: Student Project

Objective: Create a promotional three-part Instagram post to promote a choice product.

Solution: After initial research, I found the best course of action was to create a collaboration with a popular athlete. Ilona Maher, an American Rugby player, was the athlete I chose for this project. Simple typography, striking colors, and photography were staples of this brand’s promotional posts. I decided to choose a limited color palette and let the product and athlete shine. My bold typography establishes an air of power and stability, aligning with the long-standing Stanley 1913 brand as well as the personality of the featured athlete. The pink and blue colors contrast each other beautifully and create a dynamic composition in relation to the bold type.